Truphone and Sim local announce eSIM partnership

Today, Truphone and Sim Local announce a partnership that will allow Sim Local’s customers to download Truphone digital eSIM data plans straight to their mobiles for instant, hassle-free international connectivity.

Truphone and Sim local announce eSIM partnership

This is made possible by the combination of Sim Local’s UNITE platform and Truphone Connect, a revolutionary cPaaS (communication platform as a service).

Sim Local is currently the largest seller of local SIM cards in the UK travel market and has been trialling the sale of eSIM plans in selected stores since April 2021. The partnership with Truphone opens the door for introducing even greater numbers of customers to this game-changing technology. With data plans that cover 113 countries, Truphone’s local and regional plans offer unrivalled convenience for travellers, who will no longer need additional plastic SIM cards.

The partnership will initially launch for Sim Local customers in their arrival stores at London Heathrow. Over the coming months, Sim Local will offer customers globally the benefit of Truphone eSIM through digital kiosks, the Sim Local app and global partnerships with digital travel companies – including online travel agencies and airlines.

Oliver Potter, Director of IoT at Truphone said: “As the world begins to open back up, the travel industry is set for an influx of consumers itching to explore the world again. Truphone Connect, a new breed of cPaaS solution, is a set of APIs that allows partners to offer mobile connectivity through their own apps and interfaces. eSIM is the future of connectivity and, alongside Sim Local, we’re bringing it to the mainstream.”

Ian Rankin, Chief Commercial Officer at Sim Local said: “We know that travellers value connectivity highly, and our stores have been successfully helping people to benefit from great value local network plans since 2011. The shift to eSIM is set to make it even easier for travellers to avoid expensive roaming charges and simply switch to a local network for the duration of their trip. We’re delighted to be working with Truphone to extend the breadth and depth of our eSIM offer.”

About Truphone

Truphone is a leading connectivity technology company offering IoT and telecommunications solutions to connect devices, networks and people across the globe. Truphone is a pioneer in revolutionising mobile connectivity through its leading eSIM software platform, intuitive management platforms and a unique global network to make this a reality.

Truphone is able to provide end-to-end solutions for companies who build connected devices or networks that need to support eSIM. Headquartered in London, it has 16 offices across four continents and continues to expand globally. To learn more, visit

About Sim Local

Sim Local was founded in 2011 and is one of the world’s largest SIM providers in the travel sector and experts in eSIM technology.

The company has a wealth of expertise across the telecoms, retail, and global travel industry, working with affiliate networks across 54 countries and operating airport stores and vending machines providing local network bundles to thousands of intercontinental travellers each year.

To find out more, visit

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